Listen Again: Getting Started with your Brand
Branding 101: Who's your real competition bite-sized tutorial
Missed our Branding 101 session for writers and creatives?
The replay, slides and downloadable resources are now available below.
Brand consistency doesnât mean becoming a content machine
In our May Branding 101 tutorial we discussed how for writers and creatives, consistency is often less about rigid routines and more about creating emotional trust through tone, values, visuals and presence with a working rhythm that evolves with you. We explored how:
People connect with recognisable energy, not perfection
Competition isnât just that author with a new book deal
One of the biggest branding mistakes writers make is thinking competitors are only other authors
Sometimes your real competition is Netflix, burnout, doomscrolling, noise and distraction
Branding is about understanding attention, emotion and behaviour â not just aesthetics.
Your brand like you is a living thing
The goal is recognisability, trust and resonance.
What did writers think?
âI did not anticipate just how many âlight bulbâ moments I could have in one hour!
âBrandingâ has always been a jargon term for me, and something Iâve never really understood.
Amy and Divya delivered an exceptional session with such insight and clarity.
I came away with a new level of understanding and feeling so inspired.
I cannot wait for the next session.â
Emma Simpson
Branding 101: Whoâs your real competition?
In this bite-sized tutorial with branding experts Amy Beeson and Divya Venkatesh from Wordsby Communications explored:
What a brand actually is (beyond logos and marketing)
Competitive landscape mapping and finding gaps in the market
The difference between brand consistency and rigid content schedules
Sustainable branding for creatives with real lives, fluctuating energy and evolving work
Get the replay
Paid subscribers can now access:
â Full replay audio recording
â Slides and workshop notes
â Competitive landscape prompts and axes
Subscribe to access the replay and downloads.
Get your questions in for June
Weâre excited for the next live online tutorial at 1pm on Wednesday 24 June.
Divya Venkatesh will be helping you get started with your visual brand identity, looking at colour psychology and typography in Branding 101 Lunch & Learn What does your industry look like?
Listen Again
Missed it? Donât worry itâs available below to listen to with the slides to download and work your way through, along with some handy worksheets.
Thank you to Emma Simpson and Tom Wentworth who joined us and asked such fantastic questions.
Branding 101 Lunch & Learn: Whoâs your real competition? Listen to the audio.
Downloads
Competition landscape understanding your edge
Competition landscape blank worksheets
Register for June Tutorial
Register your place for our next bite-size tutorial 1pm on Wedneday 24 June.
Enjoy and send us any questions.
Amy & Divya
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